What is Home Staging?

Redefining decor to sell houses faster and for more money.

The goal of staging is to sell a home quickly, and for the most money possible.

Staging focuses on improving a property to make it welcoming, appealing, and attractive to the largest generic audience of potential homebuyers.

Staging often raises the value of a property by way of de-cluttering, re-organizing, re-decorating, repairs, renovations, and landscaping.

A typical home buyer decides if they are attracted to a home or not in the first 10 seconds of seeing it. Therefore, curb appeal, the practice of improving a home’s exterior appeal, is used alongside interior improvements.

Many techniques are used to stage a property; de-cluttering, de-personalizing, updating old or unattractive fixtures, painting, furniture rearrangement, rental furniture and accessorizing are just some of the changes used to make a home more inviting to potential buyers.

Spaciousness and light often determine the success of a staged home. Typically, the larger a room appears, the better it will seem to home buyers. Dark, tight spaces create a poor impression and may prevent the home from selling.

De-personalizing a space will help potential homebuyers to not only feel more at ease during viewings, but allows them to focus on the property itself while also imagining their own belongings in the space.

For vacant homes, rental furniture is essential. Properly executed staging leads the eye to attractive features while minimizing flaws.

It has been shown that homes containing furniture and accessories sell more quickly than vacant homes, because the potential buyers realize what can actually be done with the place. They may realize that the room is actually a lot larger than it would look without furnishings.